Interactive game for Toronto Pride

CHALLENGE:
To create a lighthearted and fun game to fight homophobia at Toronto’s Gay Pride week.

TRANSFORMATION: 
We created an arcade style (Duck Hunt) game in which opponents of the LGBTQ+ community are shot with rainbows and turned into unicorns.

RESULT:

The creation of a fun and safe space where people within the LGBTQ community and Pride Week participants shared and bonded over an entertaining gamified experience!

Audience: Paricipants at Toronto’s Pride Week
Year: 2019